Philadelphia Swim Club is planning for the coming year. Investors would like to earn a 10% return on the company's $30, 000, 000 of assets. The company primarily incurs fixed costs to maintain the swimming pool. Fixed costs are projected to be $12, 700, 000 for the year. About 550, 000 members are expected to swim each year. Variable costs are about $14 per swimmer. The Philadelphia Swim Club has a favorable reputation in the area and therefore, has some control over the membership price. Using a cost-plus approach, what price should Philadelphia Swim Club charge for a membership? $30 $37.00 $7.00 $44.18