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Philip receives disappointing news from the research team. They feel they overestimated the response to the direct mail campaign. Adjust the direct mail/refer a friend
Philip receives disappointing news from the research team. They feel they overestimated the response to the direct mail campaign. Adjust the direct mail/refer a friend sales to a more realistic 15 percent increase over the "without advertising" condition from the initial 25 percent increase. After the adjustment, what is the new direct mail/refer a friend profit? A $442.120 B $432,200 C $424,680 D $458,560
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