Philips vs. Matsushita: A New Century, A New Round How has the evolution of Philips and Matsushita differed in the 1970s and 1980s? What are some factors that have exerted considerable influence on each firm's approach to strategy and organization? What are some particular strengths and challenges that face each company as they become more global in operations and scope? When evaluating the role of headquarters-subsidiary relationships in large global firms, what are some key factors that impact the relative degree of centralization/decentralization that is needed to implement strategy