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Phil's Army Surplus calculator business was going great guns - - especially the newest models with exclusive camouflage color schemes. Phil sold the calculators from

Phil's Army Surplus calculator business was going great guns -- especially the newest models with exclusive camouflage color schemes. Phil sold the calculators from his own dedicated web site: Phil-the-bill.com and had consistent sales of 460 units per week. The calculators sold for $35 earning Phil a margin of 49% percent on sales that originated on his site.One source for some of Phil's sales were clickthroughs from an online department store, BigMuddy.com. Sales originating from BigMuddy had the same retail price, but BigMuddy earned a 15% commission on thoses sales. Sales based on BigMuddy clickthroughs accounted for 14% of total unit sales and somewhat less of dollar sales after commissions were paid.If he achieves twice the% lift required to breakeven on the $5,000 banner ad, what will be return on marketing investment (ROMI)?

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