Question
Phils is a sit-down restaurant that specializes in home-cooked meals. Theresas is a walk- in deli that specializes in specialty soups and sandwiches. Both firms
Phil’s is a sit-down restaurant that specializes in home-cooked meals. Theresa’s is a walk- in deli that specializes in specialty soups and sandwiches. Both firms are currently considering expanding their operations during the summer months by offering pre-wrapped doughnuts, sandwiches, and wraps at a local beach. Phil’s currently has a WACC of 14% while Theresa’s WACC is 10%.
The expansion project has a projected net present value of £12,600 at a 10% discount rate and a net present value of -£2,080 at a 14% discount rate.
(a) Which firm or firms should expand and offer food at the local beach during the summer months? Discuss your point of view.
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Basic Business Statistics Concepts And Applications
Authors: Mark L. Berenson, David M. Levine, Timothy C. Krehbiel
12th Edition
132168383, 978-0132168380
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