Phoenix Private limited is in the business of manufacturing and supplying chemicals to paint and coating industry of Pakistan. These chemicals include titanium dioxide, chrome oxide green, zinc oxide, ultramarine blue, quartz sand, mercuric oxide and kaoline clay. Mercuric oxide is a red/orange powder, and is a major component of the mineral cinnabar, which is the major source of mercury worldwide. Upon gentle heating it decomposes to elemental mercury and oxygen. Government has decided to impose ban on mercuric oxide by end of 2021 since it causes serious environmental health hazards. Therefore, Phoenix Private limited is anticipating the sales of mercury oxide to dwindle by 14% in 2020.

As a marketing manager of Phoenix Private Limited you are required to:

1. Calculate expected sales in all four quarters of 2020.
2. Make Product Life Cycle of mercury oxide.
3. Suggest relevant strategy objectives and product design objectives for 2018 and 2020.

Year	Quarter	Sales (000)	Year	Quarter	Sales (000)
2011	1	0	2016	1	64
	2	0		2	64
	3	1		3	64
	4	2		4	64
2012	1	4	2017	1	64
	2	7		2	64
	3	11		3	64
	4	15		4	64
2013	1	20	2018	1	64
	2	23		2	64
	3	29		3	64
	4	34		4	64
2014	1	39	2019	1	64
	2	42		2	64
	3	47		3	64
	4	51		4	64
2015	1	54	2020	1	?
	2	56		2	?
	3	59		3	?
	4	61		4	?