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Photography professional development company (PPDC) provides skills training and professional development programs for photographers in Australia. The company offers two training and professional development packages.
Photography professional development company (PPDC) provides skills training and professional development programs for photographers in Australia. The company offers two training and professional development packages. A two-day package and a five-day package. Both training packages include both indoor theoretical training and outdoor hands-on training. At the end of the year, Garry (the owner of PPDC) reviewed the company's costs with a view to setting prices for the coming year. Over the past 12 months, the company ran 40 two-days training packages, with an average of 50 participants and 60 five-days training packages with an average of 30 participants. Total costs amounted to $1,003,200. Garry decided to base prices for the coming year on the cost per day for last year plus a 25% mark-up to earn profits. Before setting the prices for the training packages, Garry bumped into his friend Tom who was a qualified management accountant. Tom suggested that activity-based costing would provide a more accurate estimate of the cost of the two types of training packages. With Tom's help, Garry identified the following activities and costs for the last year. Activity Cost ($) Advertising 52,000 Enrolling participants 19,000 Hiring training facilitators 420,000 Hiring training premises 160,000 Hiring photography
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