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Phuong is a customer of PVL Corporation. She consistently orders low-margin products, but requires costly services from PVL. In employing ABM techniques to manage customer

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Phuong is a customer of PVL Corporation. She consistently orders low-margin products, but requires costly services from PVL. In employing ABM techniques to manage customer profitability, PVL's staff should: O Make no changes in service to Phuong O Develop creative approaches to managing Phuong as a customer O Require Phuong to pay for all orders in cash O Classify Phuong as a value-added customer and increase the amount of services provided to her

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