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Physical Phitness, Inc. operates three divisions, Weak, Average, and Strong. As it turns out, the Weak division has the lowest operating income, and the president

Physical Phitness, Inc. operates three divisions, Weak, Average, and Strong. As it turns out, the Weak division has the lowest operating income, and the president wants to close it.Survival of the fittest, I say! was his response when the Weak divisions manager, Anna Hoffman, insisted that her division earned money for the company. Following is the most recent financial analysis for each division:
Weak
Average
Strong
Sales revenue
$125,000
$450,000
$600,000
Variable expenses
45,000
250,000
300,000
Contribution margin
80,000
200,000
300,000
Direct expenses
30,000
80,000
100,000
Allocated expenses
70,000
70,000
70,000
Operating income
$(20,000)
$50,000
$130,000
Required
Prepare a revised income statement showing the segment margin for each division; add a column for the company as a whole.
By how much would total income change if the Weak division were dropped?
Based on the way allocated expenses are divided among the divisions, what do you think will happen to the Average division if the company continues to prepare financial statements in the original format?

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