Question
Pick a category basically dominated by a few main brands. Evaluate the positioning of two brand. Who are their target markets? What are their main
Pick a category basically dominated by a few main brands. Evaluate the positioning of two brand.
Who are their target markets? What are their main points-of-parity and points-of-difference? Have
they defined their positioning correctly? How might it be improved?.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
