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Pick a company, and define what it's market segment is (geographical, demographic, psychological). Example: Company: Peloton Geographical: Mainly USA but also Canada, UK, Australia, Germany

Pick a company, and define what it's market segment is (geographical, demographic, psychological).

Example:

Company: Peloton

Geographical: Mainly USA but also Canada, UK, Australia, Germany

Demographical: 25-45 years old, higher income

Psychological: fitness enthusiast

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