Pick a company for this project. This can be a real company that one of you works for or a fictitious company.

Provide some basic info pertaining to your chosen company:

1. a) Products /services it offers
2. b) Industry within which it operates
3. c) Main market
4. d) Competitors

• Come up with one innovative idea pertaining to your chosen company (examples: new technology, new product line, merger with another company, expansion to another market, expanding internationally etc.).
• Discuss in detail the implementation plan for this idea.
• Discuss opportunities and challenges associated with the proposal itself.
• Discuss how you would go about evaluating the impact of the proposed innovation after implementation.