Pick a company in any industry that interests you. Imagine you are doing strategic planning for this firm, and identify one of your company$$s key competitors. The company you select must be an Arizona operated and run business $($e$.$g$.,$ Changing Hands Bookstore, Fox Restaurant Concepts, etc.$)$ Please do not select any national companies, such as: Tesla, Amazon, Microsoft, Apple, Netflix, Walmart, etc.

Now search through social media sources to find three strategically relevant pieces of information about this competitor, such as the hiring of a new executive, the launch of a major new product, or a significant problem of some kind. Share this information with your class and identify the information you found and the sources you used. $($If you can$$t find useful information, pick another firm or try another industry.$)$