Question
Pick a currency or several that have a bearing on the wax burning company, Scentsy; that could be the currency from the country to which
Pick a currency or several that have a bearing on the wax burning company, Scentsy; that could be the currency from the country to which your firm exports, within which a major competitor exists, within which resides a supplier to Scentsy or a supplier to another competing firm, in which Scentsy has manufacturing or production lines, or in which your firm has significant assets.
For those currencies, what has happened to the exchange rate over the past five years? Have those currencies become more expensive or less expensive relative to the US Dollar? How have those changes affected Scentsy business environment and profitability? What decisions might Scentsy have made given the changing exchange rates and what impact would those different decisions have on the firm? Are there opportunities of which Scentsy could take advantage? Are there risks or costs incurred by Scentsy?
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