Pick a firm. You might want to pick the same firm that you used in discussion one since you are already more familiar with this firm. This is, however, not a requirement. Research the general external environment of this firm (e.g., PESTEL). Discuss all six segments of the general environment for the firm you chose. Then, think about what industry this firm belongs to. Use Porter's Five Forces Model to evaluate the industry concerning its competitive rivalry, the threat of new entrants, the threat of substitutes, the supplier (bargaining) power, and the buyer (bargaining) power. Based on your analysis of the general environment and Porter's Five Forces, what recommendations do you have for the firm? Things you can think about are: What challenges in the external environment is the firm facing? What are the trends in the segments of the general environment that the firm will need to respond to? How will the firm be impacted? What forces are most problematic to the firm and how can it mitigate those forces