Question
PIck a IMC for Target Co. Choose at least four examples of that campaign across different types of media (e.g., TV, print advertising, digital
PIck a IMC for Target Co.
Choose at least four examples of that campaign across different types of media (e.g., TV, print advertising, digital ads, outdoor ads, social media ads, etc.).
Choose at least one print and one digital.
Provide a copy of the image you find or the URL link to the ad in your paper.
Analyze the ad in each medium.
Describe how the medium's unique characteristics is being used to display the ad.
Explain what elements unify the campaign across different media to make it count as an IMC.
Step by Step Solution
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Step: 1
IMC stands for Integrated Marketing Communications which refers to the strategy of using multiple communication channels to deliver a consistent and unified message to the target audience For your req...
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
