Pick a product and calculate the lifetime value as a customer of that product  (should use starting age as 13 and ending age as 82). The product should be something that's brought at least once a week and can be used at least once a week.

1. How would a company benefit from knowing this information?
2. How do you feel when you see the total amount of money you will spend on the item in a lifetime?
3. Would you change how you purchase the item, more or less often, based on your own calculations?