Pick a product$/$service of your choice. In this assignment you will provide a high$-$level web strategic plan for that product and service. Remember, as you are putting together that strategic plan, think of what's your high$-$level objective of your website? Is it to sell product or get people to raise their hand $($or generate leads$)$ to learn more about the product. Provide details on the following sections for this "draft plan". You should have section headings and paragraphs for each of these.

What$$s the objective of your website?

Who's your target audience? $-$ basic target audience should include age ranges, income levels and where are they located. Saying everyone is the target audience is not realistic in any business.

What type of content $($information$)$ should you have on your site? Will you have mainly copy or graphics or both? Why? What is your content there to help you achieve?

How will you generate traffic to your site? $($social media, email, PPC$,$ SEO, explain your plan here$)-$ which social media platforms are you using?

What metrics will you measure to see if your plan and what you executed was successful? Give specific examples $-$ that means numbers. An example would be increase followers from $500$ to $1000$ in the next $12$ months. Increase conversions from $15\%$ to $35\%$ in the next $12$ months.