Pick a publicly traded company. Describe its competitive advantage using the resource-based model of above average returns. A US Company one of my choices are McDonalds, Apple, Ford, or Disney. Thank you in advance for your assistance. Please make sure I have reference so I can read and find out how you obtained the information and then how you present it. The catagories needed to write about are:

Capability

Competitive Advantage

An Attractive Industry

Strategy Formulation and Implementation

Superior Returns

Thak you for your assistance.