Pick a retail industry (e.g., fashion clothing, auto, grocery retail). Then identify the key players in each generic strategy quadrant. -Broad Scope-Cost Leader -Broad Scope-Benefit Leader -Narrow Scope-Cost Leader -Narrow Scope-Benefit Leader And list your answers below. As you go through try to think about: -What is the additional benefit if they are in a differentiation/benefit leadership position (what additional costs does this involve)? -Who is the customer segment to be attracted by this if the firm has a narrow scope?

Pick a retail industry (e.g., fashion clothing, auto, grocery retail). Then identify the key players in each generic strategy quadrant. -Broad Scope-Cost Leader -Broad Scope-Benefit Leader -Narrow Scope-Cost Leader -Narrow Scope-Benefit Leader And list your answers below. As you go through try to think about: -What is the additional benefit if they are in a differentiation/benefit leadership position (what additional costs does this involve)? -Who is the customer segment to be attracted by this if the firm has a narrow scope