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Pick an industry (other than the ones mentioned in the textbook) and conduct profit pool analysis Present your findings and insights (Your data does not
Pick an industry (other than the ones mentioned in the textbook) and conduct profit pool analysis Present your findings and insights (Your data does not have to be exact as long as you make reasonable assumptions about the sizes of each of the value-chain segments. Do not rush through this example Explain your reasoning for every segment of the industry)
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