Question
Pick an organization you are familiar with and identify which stakeholders ought to be involved in the strategic planning process. What makes these stakeholders particularly
Pick an organization you are familiar with and identify which stakeholders ought to be involved in the strategic planning process. What makes these stakeholders particularly important? What unique insights do they offer? Describe which functional areas are important to the process. Which functional areas are relatively less important? Identify the most important and influential decision-makers in the strategic planning process. Evaluate the relative importance and their effect on the planning process.
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Stakeholders in the Strategic Planning Process Customers Importance Critical Insights Customer needs preferences and feedback provide crucial input for shaping strategic goals and productservice devel...Get Instant Access to Expert-Tailored Solutions
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Marketing An Introduction
Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong
5th Canadian edition
133581586, 978-0133373141, 133373142, 978-0133508796, 013350879X, 978-0133581584
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