Pick just one theory you feel is a "best guide" for moral behavior.

Can you help provide as much information promoting that theory, either on its own or by comparing it to other theories (Good or Bad).

Consider yourself as being in marketing and you are trying to convince others to choose your theory. Describe situations where this theory provides good guidance. Focus on the positives (i.e. consequentialist theories allow you flexibility while treating everyone equally, non consequentialist theories provide solid rules to follow and proper justification, virtue theories focus on the person and not the action, etc.)

(InYourOwnWordsPlease) Also provide any references/citations