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pick the best answer among the 3 below Decision Point: Handling Some Bad Press A few weeks later the brand manager calls you into his

pick the best answer among the 3 below

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Decision Point: Handling Some Bad Press A few weeks later the brand manager calls you into his office. He says, "The current spokesperson for our cell phone has had some recent bad press that has gone nationwide on several reputable news outlets and is one of the top stories being viewed on the web. She has been with us for a long time, so it's unfortunate this is happening now. We think this might impact our consumers' willingness to purchase our product, so I need you to develop a strategy to address this issue." Using the balance theory, which of the following is the best strategy to address the bad press about the spokesperson? Select an option from the choices below and click Submit. CB Convince consumers that the negative stories about the spokesperson are really not that bad. Convince consumers that the spokesperson is barely a part of the company's product image, so they don't link the bad press with the product. Use a different spokesperson

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