Question
In the Ford-Mazda collaboration discussed in 'how to succeed in a joint venture/strategic alliance'. A- Ford provided expertise in manufacturing and product development. B -Mazda
In the Ford-Mazda collaboration discussed in 'how to succeed in a joint venture/strategic alliance'.
A- Ford provided expertise in manufacturing and product development.
B -Mazda provided expertise in international marketing and finance.
C - none of these
D- top management involvement, frequent meetings and anticipation of cultural differences were important in success.
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Management
Authors: Stephen P Robbins, Mary Coulter
11th Edition
9780273752776, 132163845, 273752774, 978-0132163842
