Pick two organizations that you interact with frequently (as an employee or as a customer) and assess their culture by looking at the following aspects:

 Physical Design (buildings, furnishings, parking lot, office or store design): Where are they located and why? Where do customers and employees park? What does the office/store layout look like? What activities are encouraged or discouraged by the physical layout? What do these things say about what the organization values?

 Symbols (logos, dress codes, slogans, philosophy statements): What values are highlighted? Where are logos displayed? Whose needs are emphasized? What concepts are emphasized? What actions are prohibited? Which are encouraged? Are there artifacts that are prominently displayed? What do those artifacts symbolize? What do these things say about what the organization values?