Pierre decides to sell his hot dog restaurant in Mt. Pleasant. The dog and bun shop have been wildly successful due to Pierre's secret recipe for his special sauce.The buyer, Brian, pays a premium for the business. The agreement also provides that Pierre CANNOT open a competing business for 2 years within a 25-mile radius of the store's current location on Michigan Avenue in Mt. Pleasant that uses Pierre's secret sauce.YOU GUESSED IT. Pierre opens a new restaurant 6 months later. The new restaurant does NOT sell dogs or use Pierre's secret sauce in any of the food products that the restaurant sells. The new business is primarily a donut shop with various exotic coffees. It is called the "ROUND MOUND. AND DRINKS."In its advertising, the store states, "Come to the Round Mound and eat heartily - You too can be a round mound, just like Pierre." The new business is also wildly successful, and Pierre is making $$$ hand over fist. Brian now sues Pierre and wants the store closed.

From the information provided above, explain Brian's rights under the anti-trust statutes, a claim for false advertising, and the enforcement of the non-compete agreement.