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Pina Colada Company makes swimsuits and sells these suits directly to retailers. Although Pina Colada has a variety of suits, it does not make
Pina Colada Company makes swimsuits and sells these suits directly to retailers. Although Pina Colada has a variety of suits, it does not make the Performance suit used by highly skilled swimmers. The market research department believes that a strong market exists for this type of suit. The department indicates that the Performance suit would sell for approximately $100. Given its experience, Pina Colada believes the Performance suit would have the following manufacturing costs. Direct materials Direct labor $24 33 Manufacturing overhead 43 Total costs $100 x Your answer is incorrect. Assume that Pina Colada uses cost-plus pricing, setting the selling price 23% above its costs. What would be the price charged for the Performance swimsuit? Selling price $ 125
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