Pinduoduo plans to launch a new platform to compete with its competitors, JD.Com, Taobao, and Tmall. The product manager of the new platform should decide whether to leverage the social commerce phenomenon in the new forum or not. Similarly, the marketing manager must develop the 4Ps that can help consolidate market share from the competitors while being different enough from PDD's existing platform.

1. If you are the product manager for this platform, would you recommend that the new platform also leverage the social commerce phenomenon? Why or why not?

2. If you are the marketing manager for the new platform, what should the three key marketing objectives of the new platform be and what would be your strategy to achieve these objectives?