Pineway Electric manufactures electric motors. It competes and plans to grow by selling high-quality motors at a low price and by delivering them to customers in a reasonable time after receiving customers orders. There are many other manufacturers who produce similar motors. Pineway believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy in 2020.

Required: Using the framework of a balanced scorecard,

a) Give two strategic objectives that would appear on Pineway Electrics strategy map for developing its balanced scorecard in 2020, including indicating the perspective of the strategic objective (e.g., financial, customer)

b) For each of the strategic objectives you gave in a, indicate a measure that Pineway Electric can use to evaluate that objective