Question
Pinguino is a company that has gained a good reputation for the ice-creams that they sell. The company was founded in New York City by
Pinguino is a company that has gained a good reputation for the ice-creams that they sell. The company was founded in New York City by Vito De Leone. Given the great success of Pinguino ice-creams in New York City, now Mr. De Leone is considering expansion. There is an opportunity to open a new branch in Santa Monica, California. Mr. De Leone has hired you as an expert consultant to prepare a deseasonalized demand forecast for year 2020 based on the following data: FORECAST FOR YEAR 2021 YEAR 2020 Period BIMESTER DEMAND SEASON SEASONAL X 2 XY (X) (Y) AVERAGE FACTOR 1 January& February 300 400 ----------- ----- ----- 2 March & April 1,900 1,800 ----------- ----- ----- 3 May & June 2,100 2,000 ----------- ----- ----- 4 July & August 8,000 7,900 ----------- ----- ----- 5 September & October 2,000 2,200 ----------- ----- ----- 6 November & December 200 180 ----------- ----- -----YEAR 2021 Period TREND SEASONAL FINAL (X) FORECAST FACTOR FORECAST 7 ---------------- --------------- ---------------- 8 ---------------- --------------- ---------------- 9 ---------------- --------------- ---------------- 10 ---------------- --------------- ---------------- 11 ---------------- --------------- ---------------- 12 ---------------- --------------- ---------------- _________________________ TOTAL DEMAND FOR YEAR 2021 --------------
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