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Pinkise reler to Table 1 for the Chapter 2 - Marketing by the Numbers questions that foliow. The following Table 1 shows the proft and

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Pinkise reler to Table 1 for the Chapter 2 - Marketing by the Numbers questions that foliow. The following Table 1 shows the proft and . to to tements for two businesses. Answer the following questicns to judge which company is doing better with respect to marketing weth cverall, For performance with respect to marketing, you will need to compute the Marketing Return on invesiment and assess Which company is doing better. For the performance overal, compare the NPBIT (net profit before income tax) of the two companies and assess which company is doing better. The net marketing contribution for Business A is? $395,000,000$310,000,0003.762.87$445,000,000 QUESTION 10 The net marketigg contitution far Business B is? $395.000.000 5360000,000 3.76 287 5445.000,000 The manketing return on irwestment for Business A As? 5385,000,000$360,000,0003.762.87$445,000,000 QUESTION 12 The marketing relurn on imesiment for Business B is? 5395,000,000 5300,000,000 3.70 287 5445,000,000 Which company is doing better as far as marketing return on investment is concemed? Business A Eusiness B QUESTION 14 Which company is doing better overall? Business A Biness B: QUESTION 15 Pinkise reler to Table 1 for the Chapter 2 - Marketing by the Numbers questions that foliow. The following Table 1 shows the proft and . to to tements for two businesses. Answer the following questicns to judge which company is doing better with respect to marketing weth cverall, For performance with respect to marketing, you will need to compute the Marketing Return on invesiment and assess Which company is doing better. For the performance overal, compare the NPBIT (net profit before income tax) of the two companies and assess which company is doing better. The net marketing contribution for Business A is? $395,000,000$310,000,0003.762.87$445,000,000 QUESTION 10 The net marketigg contitution far Business B is? $395.000.000 5360000,000 3.76 287 5445.000,000 The manketing return on irwestment for Business A As? 5385,000,000$360,000,0003.762.87$445,000,000 QUESTION 12 The marketing relurn on imesiment for Business B is? 5395,000,000 5300,000,000 3.70 287 5445,000,000 Which company is doing better as far as marketing return on investment is concemed? Business A Eusiness B QUESTION 14 Which company is doing better overall? Business A Biness B: QUESTION 15

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