Pinpointing the strategic issues that Airbnb's management needs to address ordinarily would exclude Multiple Choice assessing what challenges Airbnb must overcome to be financially and competitively successful in the years ahead. developing a worry list of "how to...," "whether to...," and "what to do about..." for Airbnb. analyzing Airbnb's external environment. evaluating Airbnb's own resources and competitive position. surveying Airbnb's board members, managers, select employees, and key investors regarding what strategic issues they think the company faces