Pinterest views google as its primary competitor over social media companies like Facebook, Twitter, and Instagram because it is focusing more on its visual search and sell side over the social media aspects. Pinterest is really trying to take the lead in visual search market where customers can pick items out of images and find them online to purchase. I think this is a really neat idea and will move people away from your normal text searches for products.

On top of really pushing the visual search Pinterest is also really focusing on their app for smart phones. Majority of and almost all of their users use their app on their phones as opposed to computers. This is where they somewhat differ from Google because it was a major search engine before smart phones. This is not to say that Google is not trying to lead in the smart phone arena as well.

While I think there is room for both of these companies to thrive and co-exist I do think this is going to be a long battle for years to come. I personally do not use Pinterest and do use Google for most of my searches whether on my cell phone or computer.

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