Pioneered by one of Canada's leading fashion moguls, Joe Mimran, in 2006, Joe Fresh products are available in over 340 Loblaw Companies Ltd. stores in Canada, as well as in 650 JCPenney stores in the United States. Joe Fresh signed three partnership agreements in 2014 that brought the brand into global market. Joe Fresh's unique pricing is one of its selling points, but in 2013 that approach was brought into question with the collapse of a factory in Dhaka, Bangladesh that was involved in producing Joe Fresh products. Loblaw provided compensation for the families of victims, as well as aid and resources where the collapse took place. Senior executives met with local officials to discuss "finding an approach that ensures safe working conditions, drives lasting change in the industry and helps prevent other tragedies without discontinuing the operation. Questions: 1. Who is to judge what is morally correct for companies operating in the global marketplace? Explain