Question
Pirate Booty is an amusement park that offers family-friendly entertainment and attractions. The park boasts more than 25 acres of fun. The admission price to
Pirate Booty is an amusement park that offers family-friendly entertainment and attractions. The park boasts more than 25 acres of fun. The admission price to enter the park, which includes access to all attractions, is $35. To earn the required rate of return on investment, Pirate Bootys target operating income is 35% of total revenues. Pirate Bootys managers have identified the major activities that drive the cost of operating the park. The activity cost pools, the cost driver for each activity, and the cost per unit of the cost driver for each pool are shown below:
Activity | Description of Activity | Cost Driver | Cost per Unit of Cost Driver |
1. Ticket sales and verification | Selling and verifying tickets for entry into the park | Number of tickets sold | $3.35 per ticket sold |
2. Operating attractions | Loading, monitoring, off-loading patrons on attractions | Number of runs | $90 per run |
3. Litter patrol | Roaming the park and cleaning up waste as necessary | Number of litter patrol hours | $20 per hour |
The following information describes the existing operations:
- The average number of patrons per week is 55,000.
- The total number of runs across all attractions is 11,340 runs each week.
- It requires 1,750 hours of litter patrol hours to keep the park clean.
In response to competitive pressures and to continue to attract 55,000 patrons per week, Pirate Booty has decided to lower ticket prices to $33 per patron. To maintain the same level of profits as before Pirate Booty is looking to make the following changes to reduce operating costs:
- Reduce the cost of selling and verifying tickets by $0.35 per ticket sold.
- Reduce the total number of runs across all attractions by 1,000 runs by reducing the operating hours of some of the attractions that are not very popular.
- Increase the number of refuse containers in the park at an additional cost of $250 per week. This will decrease the litter patrol hours by 20%.
The cost per unit of cost driver for all other activities will remain the same.
Required
- Will Pirate Booty achieve its target operating income of 35% of revenues at ticket prices of $35 per ticket before any operating changes?
- After Pirate Booty reduces ticket prices and makes the changes and improvements described above, will Lagoon achieve its target operating income in dollars calculated in requirement 1? Show your calculations.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started