Piratetown Coffee produces whole bean and ground coffee that can be found in stores across the nation. Recently, the company has instituted an integrated IT infrastructure with their coffee bean suppliers, and has transitioned to selling its products direct to customers via the internet instead of wholesaling to retailers. Given these actions, which of the following strategies is Piratetown Coffee most likely following?

Group of answer choices

Low$-$cost provider

Broad differentiation

Niche Low$-$cost

Niche differentiation

Broad niche