Question
Pit Stop sells barbecue equipment and supplies, targeting people who want the very best in outdoor cooking. Pit Stop has been connecting with new customers
Pit Stop sells barbecue equipment and supplies, targeting people who want the very best in outdoor cooking. Pit Stop has been connecting with new customers through banner ad campaigns. One campaign, focusing on financial news websites, cost Pit Stop $20,452 and generated 544 new customers. A second campaign, targeting sports news websites, generated 646 new customers and cost $32,052. Calculate the overall cost per customer acquired for both campaigns together. (Rounding: nearest penny.) show step by step work how you got the answer.
show step by step how you got the answer.
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Financial Accounting Tools for business decision making
Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso
6th Edition
978-1119191674, 047053477X, 111919167X, 978-0470534779
