Pitching is an essential skill required for marketing and advertising agencies to secure new clients or to convince clients to embrace their ideas. In addition, internal marketing teams often need to pitch their ideas to management and other stakeholders to gain support for new strategies and directions.

Begin this assessment by considering the campaign you want to undertake? What will this campaign achieve, and why is it important?

In a pitch, you are trying to convince the audience to adopt your approach. A pitch is a professional presentation, so your voice should be clear with visual aids that complement your discussion. Do not read directly from your slides. Instead, the visual elements should reinforce the key points you are communicating.