Question
Pitman Company is small but growing manufacturer of telecommunications equipment. The company has no sales force of its own; rather, it relies completely on independent
Pitman Company is small but growing manufacturer of telecommunications equipment. The company has no sales force of its own; rather, it relies completely on independent sales agents to market its products. These agents are paid a commission of 15% selling price for all items sold.
Barbara Cheney, Pitman controller, has just prepared the companys budgeted income statement for next year. The statement follows:
Pitman Company Budgeted Income Statement For the Year Ended December 31 | ||
Sales | $16,000,000 | |
Manufacturing costs: | ||
Variable | 7,200,000 | |
Fixed overhead.. | 2,340,000 | 9,540,000 |
Gross margin | 6,460,000 | |
Selling and administrative costs: | ||
Commissions to agents. | 2,400,000 | |
Fixed marketing costs | 120,000 | |
Fixed administrative costs.. | 1,800,000 | 4,320,000 |
Net operating income.. | 2,140,000 | |
Fixed interest cost.. | 540,000 | |
Income before income taxes.. | 1,600,000 | |
Income taxes (30%) | 480,000 | |
Net income.. | 1,120,000 | |
*primarily depreciation on storage facilities. |
As Barbara handed the statement to Karl Vecci, Pitmans president, she commented, I want ahead and used the agents 15% commission rate in completing these statements, but weve just learned that they refuse to handle our products next year unless we increase the commission rate to 20%.
that the last straw, Karl replied angrily. Those agents have been demanding more and more, and this time theyve gone too far. How can they possibly defend a 20% commission rate?
they claim that after paying for advertising, travel, and the other costs of promotion, theres nothing left over for profit, replied Barbara.
I say its just plain robbery, reported Karl. And I also its time we dumped those guys and got our own sales force. Can you get your people to work up some cost figures for us to look at?
Weve already worked them up, said Barbara. Several companies we know about pay a 7.5% commission to their own salespeople, along with a small salary. Of course, we could have to handle would be more than offset by the $3,200,000 (20% x $1,600,000) that we would avoid on agents commission.
The breakdown of the $2,400,000 cost follows:
Salaries: | |
Sales managers.. | $ 100,000 |
Sales persons.. | 600,000 |
Travel and entertainment.. | 400,000 |
Advertising. | 1,300,000 |
Total. | 2,400,000 |
Super, replied Karl. And I noticed that the $2,400,000 is just what were paying the agents under the old 15% commission rate.
Its even better than that, explained Barbara. We can actually save $75,000 a year because thats what we have to pay the auditing firm now to check out the agents reports. So our overall administrative costs would be less.
Put all of these numbers together and well show them to the executive committee tomorrow, said Karl. With the approval of the committee, we can move on the matter immediately.
Required:
1. Determine the volume of sales at which net income would be equal regardless of whether Pitman Company sells through agents (at a 20% commission rate) or employs its own sales force.
2. Compute the degree of operating leverage that the company would expected to have on December 31 at the end of next year assuming:
a.The agents commission rate remains unchanged at 15%
b.The agents commission rate is increased to 20%.
c.The company employs its own sales force.
Use income before income taxes in your operating leverage computation.
3. Based on the data in (1) through (4) above, make a recommendation as to whether the company should continue to use sales agents (at a 20% commission rate) or employ its own sales force. Give the reasons for your answer.
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