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Pittman Company is a small but growing manufacturer of telecommunications equipment. The company has no sales force of its own; rather, it relies completely on
Pittman Company is a small but growing manufacturer of telecommunications equipment. The company has no sales force of its own; rather, it relies completely on independent sales agents to market its products. These agents are paid a sales commission of for all items sold.
Barbara Cheney, Pittmans controller, has just prepared the companys budgeted income statement for next year as follows:
Pittman Company
Budgeted Income Statement
For the Year Ended December
Sales $
Manufacturing expenses:
Variable $
Fixed overhead
Gross margin
Selling and administrative expenses:
Commissions to agents
Fixed marketing expenses
Fixed administrative expenses
Net operating income
Fixed interest expenses
Income before income taxes
Income taxes
Net income $
Primarily depreciation on storage facilities.
As Barbara handed the statement to Karl Vecci, Pittmans president, she commented, I went ahead and used the agents commission rate in completing these statements, but weve just learned that they refuse to handle our products next year unless we increase the commission rate to
Thats the last straw, Karl replied angrily. Those agents have been demanding more and more, and this time theyve gone too far. How can they possibly defend a commission rate?
They claim that after paying for advertising, travel, and the other costs of promotion, theres nothing left over for profit, replied Barbara.
I say its just plain robbery, retorted Karl. And I also say its time we dumped those guys and got our own sales force. Can you get your people to work up some cost figures for us to look at
Weve already worked them up said Barbara. Several companies we know about pay a commission to their own salespeople, along with a small salary. Of course, we would have to handle all promotion costs, too. We figure our fixed expenses would increase by $ per year, but that would be more than offset by the $times $ that we would avoid on agents commissions.
The breakdown of the $ cost follows:
Salaries:
Sales manager $
Salespersons
Travel and entertainment
Advertising
Total $
Super replied Karl. And I noticed that the $ equals what were paying the agents under the old commission rate.
Its even better than that, explained Barbara. We can actually save $ a year because thats what were paying our auditors to check out the agents reports. So our overall administrative expenses would be less.
Pull all of these numbers together and well show them to the executive committee tomorrow, said Karl. With the approval of the committee, we can move on the matter immediately.
Required:
Compute Pittman Companys breakeven point in dollar sales for next year assuming:
a The agents commission rate remains unchanged at
b The agents commission rate is increased to
c The company employs its own sales force.
Which one of these three alternatives would give the higher net income with the same sales volume as contained in the budgeted income statement for next year? Explain and justify your answer.
Assume that Pittman Company decides to continue selling through agents and pays the commission rate. Determine the dollar sales that would be required to generate the same net income as contained in the budgeted income statement for next year.
Determine the dollar sales at which net income would be equal regardless of whether Pittman Company sells through agents at a commission rate or employs its own sales force, and which alternatives would yield the largest net income, if the sales volume was above this level and below this level. Explain and justify your answer.
Compute the degree of operating leverage that the company would expect to have at the end of next year assuming:
a The agents commission rate remains unchanged at
b The agents commission rate is increased to
c The company employs its own sales force.
Use income before income taxes in your operating leverage computation.
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