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Pizza Inn is one of the leading brands in Africa. The first outlet was opened in Zimbabwe in the year 1 9 9 4 and

Pizza Inn is one of the leading brands in Africa. The first outlet was opened in Zimbabwe in the year 1994 and since the company has been growing in different continents. (a) Using suitable examples, explain two(2) factors that will influence consumer buying behaviour at Pizza Inn. (b) Discuss the changing patterns of customers that have contributed to the success of fast food such as Pizza Inn across different countries.

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