Place (Distribution) of TYLENOL BY JOHNSON & JOHNSON COMPANY

Identify the process that marketing channel members in Johnson & Johnson use to partner in order to add value with efficient and effective delivery of Tylenol to the target customer when and where desired.

SUPPORTING QUESTIONS TO ANSWER ARE BELOW:

• Where is your product purchased? Does it vary across different target markets?
• List the types of marketing channel members that are partners in delivering the product to the end user along with their associated value they bring to the value chain.
• Describe the channel of distribution used for the product (direct/indirect, # of levels).
• Identify and explain the distribution strategy your company employs: exclusive, intensive, or selective.
• Evaluate the value delivery network's effectiveness and efficiency in reaching their target and note any key issues/opportunities.

https://mergentonline.com/basicsearch.php- source for any information needed.

Please look at other websites as well.