Place is an important aspect of the marketing mix. If you were choosing a location for your T$-$shirt company with the goal of increased sales volume, where would you choose to place it$,$ and what elements would inform your choice?

Near a fancy restaurant because hunger motivates splurge purchases

On the outskirts of town because the land is cheaper there and you could pass your savings on to your customers

In a lifestyle shopping center because the presence of other stores could increase the traffic to your store

Within an exclusive club because novelty is a good motivator for purchase