Question
Place is an important component of the marketing mix.As we've discussed throughout this course place strategy includes not just the location of the business but
Place is an important component of the marketing mix.As we've discussed throughout this course place strategy includes not just the location of the business but also important concepts such as supply chain management and distribution. a.Explain intensive exclusive and selective distribution intensity(Hintprovide a one-two sentence description of each one) . b.Which type of distribution intensity does each of the following retailers represent Cartier Toronto Hudson'sBay Walmart Loblaws Shoppers Drug Mart Tiffany&Co.Store in Toronto Simons in Mississauga Ontario Dominoes Pizza BMW dealer in Burlington and Gucci Toronto? (HintNo explanation required just identify the distribution intensity) c.Which distribution intensity works best for consumer electronics manufacturers such as Whirlpool and General Electric?(Hintno explanation is required just mention it) . d.Identify and explain two different channel structure options.Provide an example for each structure identified .
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