Place yourself in Gary Kelly's shoes as he contemplates divergences from the current service model.What factors of the service model should be considered for change?What elements of the service model should remain the same?What elements of the service model could beenhanced?What elements of the existing service model be minimized?

Please help me. I'm not too sure how to address these questions, based on the case provided.

Link to case: https://digitalstrategies.tuck.dartmouth.edu/case-study/enhancing-service-at-southwest-airlines/