Placement:

State the Place Strategy for Cetaphil.

Describe the physical location of the product among its closest competitors (example, Tide Pods - a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy.

Distribution: How does cetaphil get from the manufacturer to the consumer?

Is there a unique distribution system for this product?

Does it have direct or indirect channels? If indirect channels, what type of intermediaries are included in the channel?