Question
Placing a 60-second TV advertisement during The Big Bang Theory will cost $458,756. The Big Bang Theory has a 8.7 rating. And this one ad
Placing a 60-second TV advertisement during The Big Bang Theory will cost $458,756. The Big Bang Theory has a 8.7 rating. And this one ad will result in 8,722,000 impressions. What is theCPP?
A.none of these
B.$52,730
C.$52.60
D.$526.00
E.$.05
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
