PLANET FITNESS

A fitness club Planet Fithess located in Calfornia is facing a sharp decining membership in some of its clubs for the last three months. The owner of Planet Fitness wants to know if There ts a problem with the image of his brand. He contacts a marketing research company and commissions it to conduct a study that well shape his fitness club image.

You are charged with the responsibility of developing the part of the questionnaire concerned with the club's image. Design a semantic differential scale that will measure the relevant aspects of the image of Planet Finess

Only your work on this scale, you muet do the following:

A$.$ Collect the information on the client

B$.$ Brainstorm the properties to be measured, determine the appropriate bipolar adjective and the number of scale points

c$.$ Find a solution how to reduce the halo effect