Planet Fitness's competitive strategy deals exclusively with the specifics of Gruppo di scelte delle risposte how it plans to unify its functional and operating strategies into a cohesive effort aimed at successfully taking customers away from rivals. its plans for underpricing rivals and achieving product superiority. planning to strongly differentiate its product offering from the offerings of rival companies in the industry. actions that management plans to take to develop a better value chain than rivals have. management's game plan for competing successfully